Urban Axe Yard: Where Sierra Vista Comes Together to Throw Axes and Build Community
Urban Axe Yard: Where Sierra Vista Comes Together to Throw Axes and Build Community
By Joshua Mayer | November 13, 2025 | Community Spotlight
When owners Cary Brown and Vish Hirani, both military veterans, opened Urban Axe Yard, they didn't just create another entertainment venue. They built a gathering place that reflects Sierra Vista's unique character: welcoming, diverse, and deeply rooted in service and community.
Meet the Veterans Behind the Axes
Cary and Vish aren't your typical business owners. Both served in the military, and both brought that same commitment to excellence and camaraderie to Urban Axe Yard when they opened the doors.
"We wanted to create a place where everyone feels welcome," and that philosophy shows in everything from the weekly discount nights for teachers and students to the recent Veterans Day fundraiser that brought the community together for a cause.
Six Lanes, Twelve Targets, Endless Possibilities
Urban Axe Yard isn't a one-trick venue. Sure, the axe throwing is the main draw—six ranges with twelve targets, all coached by staff who'll have you sticking bullseyes faster than you'd expect, but it's the variety that keeps people coming back.
What You'll Find:
Six axe-throwing ranges with professional coaching
Full bar with craft beer, cider, and cocktails
Pool tables and televised sports for casual hangs
VIP party room for private events
Pricing is straightforward and accessible: $25 per hour for axe throwing, with escape rooms starting at the same rate. It's affordable enough for regular visits but unique enough to feel special every time.
A Week at Urban Axe Yard: Something for Everyone
One of the best things Cary and Vish did was create a weekly rhythm that serves different communities on different nights:
Mondays: Music Bingo at 6 p.m. rolls into Karaoke Night at 7:30 p.m., with service industry discounts and $1 off drafts.
Tuesdays: Healthcare workers get 30% off escape rooms and axe throwing, plus bottle and can specials, a well-deserved midweek break.
Wednesdays: Community Night features 40% off activities, 20% off drinks, and bring-your-own-food options, perfect for families and groups.
Thursdays: Military, veterans, law enforcement, Border Patrol, first responders, and EMS/EMT personnel receive drink discounts venue-wide.
Fridays & Saturdays: Beer bucket specials dominate, with Saturdays adding $4 hard seltzers and iced teas for easy weekend vibes.
Sundays: Family day - kids under 12 throw for half price from noon to 4 p.m., plus soft drink discounts.
And throughout the week, teachers and students enjoy ongoing 20% discounts on escape rooms and axe throwing.
More Than Entertainment: Community Impact
Urban Axe Yard regularly steps up for Sierra Vista. They're part of the annual Thanksgiving Food Drive alongside other local favorites like The Horned Toad, JR's Bar, and High Heat Sports Grill, collecting non-perishable food for families in need through November 24th.
They hosted a Veterans Day fundraiser earlier this month, bringing the community together to honor service members while raising money for local causes. And their Friendsgiving Karaoke Night on November 26th combines music, prizes, turkey raffles, and drink specials, an event that's equal parts fun and fellowship.
Recent additions to their event calendar include live music nights with local bands like RockUS and Nightlife Rocks the Yard, trivia nights featuring 80s movie themes, and even a Youth League Tournament, the Turkey Toss Throwdown. This isn't performative charity. It's veterans helping veterans, neighbors supporting neighbors, and a business that genuinely cares about the community it serves.
Planning Your Visit
Location: 3758 E Fry Blvd Unit A, Sierra Vista, AZ 85635
Phone: 520-678-2225
Website: urbanaxeyard.com
Social: @UrbanAxeYard on Instagram and Facebook
Pro Tips:
Book online ahead of time, especially on weekends when lanes fill fast
Minimum age is generally 6, with 18+ required for late weekend hours
Large groups and full-venue rentals available, call ahead to coordinate
Mobile axe throwing service available for off-site events starting at $600 for 4 hours
Best for:
Date nights
Birthday parties and celebrations
Corporate team building
Military unit gatherings
Bachelor/bachelorette parties
Family outings (earlier hours)
The Sierra Vista Difference
Urban Axe Yard embodies what makes Sierra Vista special: veteran leadership, inclusive community values, and the kind of authentic welcome you can't fake. Cary, Vish, and their team have created something rare, a place where a Cochise County business meeting feels just as natural as a kid's birthday party or an impromptu date night.
Whether you're a longtime resident or considering a move to Sierra Vista, this is the kind of local business worth supporting. And if you want to explore what else makes our community great, from the recently upgraded Sierra Vista Golf Center to hidden gems throughout Cochise County, I'm always happy to show you around.
Ready to experience Urban Axe Yard yourself? Book your lane online at urbanaxeyard.com, and I'll see you at the lanes.
Joshua Mayer is a Sierra Vista real estate agent with Haymore Real Estate and community advocate who helps families discover not just homes, but the lifestyle and connections that make Sierra Vista worth calling home. When he's not showing properties, you'll find him supporting local veteran-owned businesses, attending community events, and exploring everything Cochise County has to offer. Connect with Joshua at haymorerealestate.com/staff/joshua-mayer or follow Home Base Sierra Vista for more local spotlights.
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Tags: Urban Axe Yard, Sierra Vista, Veteran Owned Business, Cary Brown, Vish Hirani, Axe Throwing, Community Events, Fort Huachuca, Cochise County, Date Night Ideas, Birthday Parties, Sierra Vista Entertainment
